We have a question for you: have you ever visited a website and had a terrible experience that you to instantly bounce back? We all have at least come across a couple of website that made us quickly close it. Well, having a bad website experience can be because of many reasons perhaps the navigation bar was complex, there was an outdated feel, or the website loading speed was extremely slow.
As a business, you should be well aware that these small details matter a lot when it comes to converting visitors into clients. Therefore, it is crucial for businesses to keep user-experience in mind while getting your website developed.
Also, your digital marketing success hinges on your business website’s presence and certain mistakes can cause real damage to your overall brand reputation as a quality company.
To help you avoid this from happening, we have compiled a few things you should know when building a user-friendly with optimized website content and instant website loading speed.
What Is A User-Friendly Website?
A user-friendly website is a business site with web pages that looks highly professional and is hassle-free for anyone who visits your website to navigate; including those who require particular accessibility needs.
The idea behind a user-friendly website is usability, which vitally means the website is easy to use and provides the visitors with the right information as smoothly as possible. Usually, this is what sets the tone for all future communication with your target market and can swiftly send them running in the opposite direction if the experience is not positive.
Don’t forget, one of the main feature to ensure is fast is your website loading speed. Hey! Don’t stress out. We have got you covered with our modern website design and development solutions that come along with website speed optimization. What are you waiting for? Get in touch with us and let us take care of your digital worries while you focus on growing and exceling your business.
What Are The Top 04 Essential Characteristics Of A User-Friendly Website?
Have you heard the famous old saying that website content is KING when it comes to digital marketing? Well, to back it up, website usability is QUEEN.
After all, if your visitors cannot find what they are looking for, then they wouldn’t stick around long enough to connect with your brand. In order to give you a rough idea of what aspects you should look at when determining if your business website is user-friendly, here are our top 04 characteristics` to consider.
Mobile Compatibility
Nowadays, there is a much higher chance that 97% of users will access your website either via smartphone or tablet device. Thus, all aspects of your website should be compatible with a range of screen sizes.
Effective Navigation Bar
One of the most essential characteristic of having a user compatible website is an effective navigation bar. Whichever structure you opt for, it is essential that it enable visitors to get where they want to be instantly.
Clear CTA
User-friendly websites along with high website loading speed have a prominent CTA. When your visitors will be able to identify the next steps, they are much more likely to actually click on them.
Fast Load Time
Let’s be clear that site visitors do not want to spend an eternity waiting for your page to load. Fast website loading speed is not only important for user experience, but it also has a huge impact on the SEO (Search Engine Optimization) of your website.
If you notice that your website is lagging, you might want to consider having dedicated website development agency have a look at your coding to find areas of betterment, such as background coding or images that are too large that is interrupting rendering.
One of the reasons your website lagging might be linked to your website host, as well, meaning you might be required to upgrade your hosting package to ultimately fix site load times. Therefore, hiring a trusted web development agency is essential for businesses
Top 05 Tips For Creating A User-Friendly Website
Now, that you know what characteristics are required for a website to be user compatible; the question is, how do you actually create a user-friendly website?
Keeping the above 04 elements in mind we just mentioned above, here are five additional tips to make sure that you are considering the right elements while creating an optimized and easy to use website.
Opt For A Website Design That Puts User First
Website design isn’t just about what is more convenient for your team. Instead, you should opt for a website style that puts the user and their needs first.
When as a company you switch to this perspective as an end goal, it makes it convenient to allocate areas where there might be an issue or where the overall user experience is not the best.
Select Color Palette Carefully
Believe it or not color psychology places a huge role when it comes to website design. Don’t worry, if you do not know much about it we have got you covered with our blog on understanding color concepts in website designing.
From an early age, our human brains are trained to associate particular hues with certain characteristics. For instance, red symbolizes anger/excitement and green linked with money.
Therefore, when designing a website that your users would love, opt for color combinations that reflect the values of your brand.
Minimalism Is The Key
The good news about UX is that business websites is that you do not need to make it complicated to resonate with your visitors. Even simple pages with easy to read information are sufficient to position you as a top competitor in your respective industry and give your target audience the details they are searching.
Update Your Site Layout
If you have a website that hasn’t been updated for quite a few months or even years, the first step to creating a user-friendly site is to enhance the overall layout.
Thus, this means that you have to go through different websites and identify areas where you can improvise and incorporate to your website. Also, you can try asking your present customers through surveys what areas do they think of your website they see as a limitation to a better experience.
Make Online Forms Convenient
The efficiency of your online forms is essential to your website’s user-friendliness. After all, if someone takes their time out to fill out the form, they are more likely to need a follow-up in an appropriate time phrase. Hence, make sure that your forms are easy to use and routes the request to the integrated email.
Wrapping Up
Creating a user-friendly website is essential if you want your business to stand out as a reliable source within your niche. Moreover, getting your visitor to take action demands having a page that makes it simpler to spot those next opportunities, whether that filling out the forms or leaving a review on your website.
With the tips we have provided here, you should easily be able to refine your present website design and create a site that visitors love visiting.
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