About Bombay Brothers

Bombay Brothers is owned by an amazing Indian brother’s duo, an extraordinary Indian restaurant that’s bringing Desi Bombay taste to the international streets of Reading. After 15 years of exploring the diverse flavors of the United Kingdom, these passionate foodies realized it was time to share the vibrant tastes and rich aromas from the heart of Bombay to the streets of the United Kingdom.
Fueled by their passion for food and a desire to reconnect with their heritage, the brothers embarked on a mission to create a dining experience that celebrates the vibrant essence of Desi cuisine.

Project Overview

After our detailed discussion with these amazing human beings, we knew right away what we needed to do in order to give them the results that will not only give a strong online presence but will also boost their sales.
Our core objective for this project was revamp their website to create a strong digital footprint, improve functionality, and lastly fully optimize their website for the search engines, all while aligning with their brand identity.

Hurdles Bombay Brothers Experienced

  • Their previous website had an unappealing design.
  • The absence of an online ordering system made it inconvenient for customers to place collection orders.
  • The absence of online payment made it difficult for clients to pay online.
  • Their website lacked SEO-optimized content.
  • Visitors encountered challenges when trying to navigate the website.
  • The business had not fully benefitted from their GMB profile.

But, Wait! Every Hurdle Is An Opportunity

Branding & Identity

We began by giving them a logo that represented their core and created a personal connection with their targeted audience. When our team of creative logo designer began to do their magic they had a very clear vision of adding their home country without doing overboard. A subtle logo with the right element can never go wrong.

We couldn’t be happier with the feedback we got from the client. They instantly decided to go with their current logo and told us a very interesting backstory of their experiences with the taxi. The audience equally loved the logo and said that they felt a sense of home.

Website Design Revamp & Development

Once the client approved the logo, we move on to designing and developing a responsive and SEO – optimized website that would give users the ultimate experience.

With this strategic approach Bombay Brothers experienced 68% increase in the speed of their website. Now, with a strong base established, the experts went to work on creating an SEO – friendly, authentic, and personalized content for the brand.

E-Commerce Features

After we had designed the website and given the brand a strong identity, it was now time to add e-commerce features that would make it convenient for the users to place their order online.

We added their scrumptious menu online along with add to cart and online payment integration this allowed users to swiftly place their collection orders.

The results? HUGE SUCCESS! Our strategic menu addition and online order placement gave Bombay Brothers a whooping number of 30+ online collection orders in the first 2 weeks.

SEO-Optimized Content

Starting off with a technical audit, we analyzed a few rising issues on the brand’s website that were an obstacle in their SEO progress. Alongside, we began our writing process with a tailored of content pieces, meta tags, and meta description. Our SEO team also built a few top-notch backlinks along with setting up a complete Google Business Profile to provide the brand an inviting and warm ambiance.

The dynamic results did not take long to show, with a 53% increase in backlinks, and meta information going from 32% to 100%, now with a strong foundation, we decided to move on to the next step of making the brand more profitable and attractive from an SEO perspective. Lastly, from an optimized GMB profile the brand experienced 20% increase in local inquiries and foot traffic

Local SEO Implementation

Once we had deployed the website and running to our standard, we were aware that we need more, new traffic. Not just any traffic, we wanted organic traffic, driven by valid intent. To that end, the team began employing different keywords. At first, we utilized short-tailed keywords just to reach a higher SERP. Subsequently, we employed long-tail keywords to attract new clients and make finding Bombay Brothers easier for the existing ones.

These steps enabled us to push the brand on the SERPs along with making sure that website’s accessibility was complemented by the inflow of new clientele.

The outcome? We got an 82% boost in the top 05 keywords which assisted us to optimize our performance on Google. Along with 25% increase in organic website traffic

Results

At the creative den of Webnflix, we let our numbers do the talking. Our panel of certified experts went above and beyond to provide Bombay Brothers with the solutions their business needed.

  • 30% increase in online orders within the first 2 weeks.
  • 25% increase in website traffic due to SEO optimization.
  • 15% improvement in user retention due to better site performance and navigation.
  • 20% increase in local inquiries and foot traffic attributed to GMB optimization.

Team Take Away!

  • Targeting Hindi/Urdu dominant audience but require English keywords? Combining different elements can lead to great results. Who says language barriers have to stand in your way? At Webnflix, nothing can hold you back.
  • If the client is willing to give you time to execute your strategies, then don’t rush. Remember, good things comes to those who wait, take it smartly and slowly, and progress will follow along.
  • Targeting the minority cannot bring you results? Well, all you need is the right digital marketing team and they will give you the results you have been looking for elsewhere.
Echoes Of Satisfaction

“We were absolutely amazed by the traffic we got on our website and the orders we received. It’s been an incredible experience working with such a passionate and talented group. Highly recommended!”
– Bombay Brothers

Your Success, Our Mission.

Leave your digital obstacles to us! Webnflix will provide you with foolproof solutions that will not only keep you ahead of the competition but will also help you achieve your growth goals. Your success journey begins here.

Request A Proposal