Types Of Interactive Content With Real-life Examples

The internet is overflowing with content, but most of it goes unnoticed, often referred to as “dead content.” In simple terms, out of the overwhelming amount of content online, only a drop in the ocean has truly succeeded in engaging customers. This kind of content is known as interactive content.

Interactive content marketing has been adopted by plenty of businesses, and 99% of them have seen significantly better results compared to its counterpart static content. This is not just our claim, but also according to a report, interactive content generally sees a 52.6% higher engagement rate compared to static content.

Creating interactive content isn’t as complicated as it seems. Once you know how to craft and position it the right way, it often feels even easier than static content. On the other hand, let’s not overlook the results, businesses have found that interactive content generates twice as many conversions compared to passive content.

So if your business is still relying on the static content for the engagement, now is the time you should change your strategy altogether. If you don't know how to get started with interactive content marketing, this blog can be a great source.

8 Mind-Blowing Types of Interactive Content (With Real Brands Doing It Right!)

Static content can be boring for your audience. Try these interactive content formats to bring back the engagement that your brand engages.

1. Quizzes

Whenever you hear the word quiz, whether it takes you back to school days or pops up while scrolling through Facebook or LinkedIn, it instantly makes you feel to be a part of it. Chances are, you’ve clicked on one more than a few times just to see where it.

A quiz is a form of interactive content that actively involves individual participants. It's one of the most popular types of interactive content used by businesses on their social channels. The reason they have become so widely used, because it's not only easy to create, but also one of the most engaging formats out there.

One more reason businesses tend to create quizzes for their brands is that customers are more likely to share the quiz on their social media accounts. This small yet effective action helps businesses to not only promote their business for free but also get new customers.

Types of Quizzes For Brands

• Personality Quizzes: What Type of Entrepreneur Are You?
• Product Recommendation Quizzes: Find the Perfect Skincare Routine for Your Skin Type.
• Problem-Solution Quizzes: Struggling with Productivity? Take This Quiz to Find Your Blocker.
• Assessment Quizzes: Rate Your Website’s SEO Health.
• Just for Fun Quizzes: Pick a Dessert and We'll Reveal Your Hidden Superpower.

2. Polls

If you're overlooking polls and surveys just because they seem too simple or you assume customers won’t bother with them, that assumption might not hold true. Customers are actually more likely to participate when they know their opinions are valued and their preferences will be respected by the business. Compared to other forms of interactive content, polls and surveys are incredibly easy to create and launch.

Remember, that’s just one of their many advantages. They can also provide valuable insights into your audience’s likes, dislikes, and behaviors. The information is essential for shaping smarter, more targeted marketing strategies.

3 Reasons to Use Polls & Surveys in Your Marketing Strategy

• 1. Customers are more likely to participate in polls and surveys
• 2. They help you gather critical data about your customers’ preferences, and behaviors
• 3. The insights collected can guide future marketing strategies

3. Infographics

Static content images are being replaced by interactive infographics. The traditional static visuals that brands once relied on for social media are now seen as outdated and often fall flat. Today’s audience craves content that’s not only visually appealing but also informative and engaging. Interactive infographics meet this demand perfectly, offering a dynamic way to present valuable information while keeping users actively involved.

In comparison, to traditional static visuals, interactive content allows businesses to deliver more information in a more engaging and user-friendly way. While a static image typically conveys just one idea or message, infographics can present complex data and multiple pieces of information without overwhelming the viewer.

They make it easier for customers to absorb content quickly and visually, all while enhancing the overall user experience. Webnflix supports businesses who are looking for social media marketing services. Contact us for more details.

What Kind Of Information Can Businesses Showcase Using Infographics?

• Industry Trends & Statistics
• Product comparison and features
• Processes or How-Tos
• Customer Journey or Buyer Persona
• Business History

4. Interactive Calculators

Calculators and interactive content could be seen as mismatched, but not always. For some, calculators aren't fun or engaging because they're focused on numbers and complex calculations, which can be off-putting for people who dislike math.

The truth is, calculators integrated into a landing website aren’t a problem. In fact, they help visitors engage and make important calculations instantly, without needing to contact the business. Did you know by adding calculators you can increase the customers time spent on a web page by 81% and significantly reduce bounce rates.

For instance, if an eCommerce store owner wants to know the cost of building a website, a calculator can help determine the estimated price. They can select the eCommerce platform, the number of features they want, the number of pages, and more. This way, they can get an instant cost estimate without needing to reach out directly.

Popular Calculator Types

• ROI Calculator
• Price Calculator
• Mortgage Calculator
• Tax Calculator
• Health / Fitness Calculators

5. Interactive Stories

Most brands fail to grasp the true power and impact of stories. As a result, they often overlook this feature and rarely post anything on it. It’s true that social media users, especially on Instagram, spend a lot of time watching Reels. However, one key advantage stories have over reels is their ability to encourage direct user participation through features like polls, questions, sliders, and more.

In addition, stories allow you to share various types of interactive content, such as image carousels, swipeable posts, or tap-through experiences. Each format encourages user engagement by letting them control the pace and direction of how they consume the content.

How to Use Social Media Stories Effectively?

• Adding shoppable elements
• Share Behind-the-Scenes Content
• Post Consistently and Strategically

6. Games

Not many brands and businesses create games as part of their user engagement strategies, mainly because building one can be costly, and not every business has the budget for it. However, businesses with a solid budget, or those willing to allocate resources for it, should definitely consider gamification marketing. It’s a powerful way to engage users, build brand loyalty, and stand out from the competition.

You might be wondering why we’re emphasizing gamified marketing so strongly. The answer is simple: no other type of interactive content matches the engagement level of games. Games are uniquely addictive and can keep users engaged for hours.

When users spend that much time on your website or app, they naturally expect some form of reward. By offering incentives like gifts, discounts, or exclusive access, you not only meet those expectations but also build a loyal customer base.

7. Interactive Videos

Videos outperform images when it comes to engagement; but do you know what’s even better than regular videos? Interactive videos. While traditional videos are powerful, they still lack one key element called two-way communication.

Interactive videos solve this by putting the viewer in control. With clickable elements, choice points, and interactive overlays, users become active participants rather than passive watchers. You can use interactive video software to create interactive media content for your social media as well as website.

What makes interactive video content better than traditional videos?

• Interactive videos invite users to click, choose, and explore. This makes them active participants
• Viewers can make choices that shape the content, creating a personalized journey
• With clickable CTAs, quizzes, and shopping links embedded directly in the video, viewers can take action instantly.

8. Image Sliders

An image by itself isn’t considered interactive content, but it can be made interactive by adding elements like clickable areas, links, animations, or other engaging features. One of the simplest and most effective ways to do this is by using an image slider instead of a single static image.

Sliders require the viewer to swipe or click to navigate through multiple visuals, creating a subtle form of interaction. When users recognize that your content holds value, they’re more likely to engage swiping through images to learn more. This small yet powerful interaction can significantly improve user engagement on your website.

Types Of Image Slider

• Product slider
• Carousel
• Testimonial slider
• Before and after slider
• Step be step slider

Conclusion

As a business owner or digital marketer, if you’re frustrated that your social media posts or website aren’t getting the engagement you expected, or they’re performing poorly compared to others. It could be because your content is static rather than interactive.

By adding interactive content to your website, you not only encourage visitors to stay on the page longer but also gradually increase your conversion rate. To boost social media engagement, consider using interactive post formats for your business such as quizzes, surveys, polls, image sliders, and more.

WEBNFLIX Wishes You Well For Your Next Design!